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Pass-it-on, self-replicating and self-generating, million eyeballs, explosive text, catalyst, market shrink are few very common terms associated with this terminology. What I have found is viral marketing is very difficult to start, very difficult to spread and even more difficult to achieve success. If it is a success you are maximizing with little investment else you may end up badly. <br />
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There must be some solid reason for customers to help spread your word. Creating a qualitative content as well as enticing them by offering some incentives will be added benefit.Inserting a channel for communication as Hotmail reached its subscribers by having message of free email in the mail header itself proved to be a great tool for success.<br />
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Other problem people often face over the internet are technical and technological problems; make sure your virus (viral message) has no sophistication associated, it is browser independent and do not require additional software, .exe or plug-ins, neither has attachment which may result that many visitors may not like to download, wait to run exe and thus may not see it. Privacy policy helps to push up the viral campaign (I am referring your piece of message as a virus in this article).<br />
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People attention and contribution has been the most precious spectrum behind internet growth. To draw people attention you need to have a very strong tool that will take your voice to masses. You need to make strategies that will take your business to heights, lock out your competitors through pricing models and by exploiting competitors' legacy distribution channel conflict. <br />
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Viral advertising and viral marketing technique is one that utilizes the existing networks on the web to promote a piece of information globally to produce brand awareness through self replicating process. Idea is to take a piece of message and circulate it virally.</p>
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